PROFILE:: Patterson Pump Company was looking to put a fresh face on existing products. They also wanted to present these product lines to their respective markets (HVAC, Plumbing, Fire Suppression and Municipal) in a new way. The idea was to generate some new excitement around trusted products, reminding existing customers of the quality and durability that Patterson products provide and attract new customers. MORE >

PROFILE:: When steam specialist, Spirax Sarco purchased EMCO Flow Meters, they were faced with the task of evaluating the newly acquired brand and incorporating it into their own brand strategy. Both companies had strong brand identities in their respective markets. So the question was, how do we communicate both brands effectively, and not confuse the marketplace? MORE >

PROFILE:: When the Energy & Environment Group from the Washington Division of URS Corporation came to us, they were looking for a consistency in messaging and multilevel branding within their business unit. They also wanted to differentiate themselves from other business units within the company while preserving the URS corporate style. MORE >

PROFILE:: Plumbing manufacturer Briggs Industries asked Shorey & Associates to create a campaign for the launch of a new line of high-design bathroom sinks and toilets. Up until this point, Briggs had been known within the home contractor market for basic plumbing products at a reasonable price. This new product line offered high design at a price point well below their competition. With the trend of homeowners upgrading their bathrooms with designer, spa-inspired features, Briggs needed to ensure that they were a part of that trend and required a campaign that would elevate their image in the minds of contractors and homeowners alike. MORE >