SERVICES
Communicating selling propositions about products and services to complex business-to-business markets is far different than pitching emotional glitz to fickle consumers. You need professional B2B marketers who understand the industrial marketplace and long selling cycles. We offer services that meet your needs and solutions that connect with business-to-business audiences. It's like having another set of boots on the ground...and we don't mind getting ours dirty.
Click on our key services to see how each can serve your B2B marketing needs.
Marketing | Advertising | Branding | Digital | Public Relations
Marketing
Customer & Market Analysis
* Vertical market assessment* Competitive landscape
* Product/Service differentiators
* Trends analysis
* Customer voice
* Segmentation
* Value perception
* Image/Awareness
* Research, Surveys & Plans
* Strategic Planning Tools — iMAP(SM) & STAR(SM)
Marketing Strategies
* Considered-purchase initiatives* Product positioning
* Brand strategies
* Communications strategies
* Vertical market strategy
* Marketing/Sales alignment
* Go-to-market strategies
Advertising
* Strategic planning
* Creative, concept development
* Technical, industrial expertise
* Multimedia production
* High-impact, technical illustrations
* Media research, planning, buying
* Collateral materials with technical excellence
* Newsletters
* Direct mail, lead generation
* Digital, web
* Tradeshow graphics & peripherals
* (SEM) Search Engine Marketing
* Sales support, lead management
* Creative, concept development
* Technical, industrial expertise
* Multimedia production
* High-impact, technical illustrations
* Media research, planning, buying
* Collateral materials with technical excellence
* Newsletters
* Direct mail, lead generation
* Digital, web
* Tradeshow graphics & peripherals
* (SEM) Search Engine Marketing
* Sales support, lead management
Branding
* Strategy
* Architecture
* Name and trademark development
* Logo design
* Corporate identity programs
* Graphic standards/ style guide development
* Architecture
* Name and trademark development
* Logo design
* Corporate identity programs
* Graphic standards/ style guide development
Digital
Website Design
* Web site surveys, planning & development* Site maps
* Website design, content, programming
* Microsite design, content, programming
* Back-end database design & management
* Content management systems (CMS)
* Search Engine Optimization (SEO)
Digital Media
* Search Engine Marketing (SEM)* E-marketing (eBasts, newsletters)
* Technical and Flash animation
* 3D product simulation
* Video production
* Streaming audio and video
* CDs / DVDs
* Social networking
Public Relations
* Social Media Strategies
* News releases
* Feature stories/technical
* Case studies
* Technical white papers
* Event planning & management
* Market monitoring
* Corporate social responsibility strategies
* Trade show support
* Internal communications
* Issues management
* Media relations
* News releases
* Feature stories/technical
* Case studies
* Technical white papers
* Event planning & management
* Market monitoring
* Corporate social responsibility strategies
* Trade show support
* Internal communications
* Issues management
* Media relations
